New Jersey American Water and Sahara Sam’s Oasis Water Park are teaming up to help Popcorn Park, while promoting sound water infrastructure with a, “groundbreaking” 3D floor graphic! From March 23rd through September, when you step into the 3D graphic at Sahara Sam’s, snap a picture, upload it to Twitter or Instagram with the hashtag #WeDigNJ, the water company will donate $1.00 to Associated Humane Societies Popcorn Park Zoo! So go have fun, splash around, and raise money for Popcorn Park while you’re at it! Home to Princess the famous NFL Football game – predicting Camel…… Read below for more details.


Water company kicks-off photo-sharing campaign with indoor water park’s camel mascot to benefit Popcorn Park Refuge


VOORHEES, N.J. (March 12, 2013) – Most people don’t think about what it takes to deliver high quality drinking water to homes and businesses. It’s largely an out of sight, out of mind issue – until a water main breaks on their street. New Jersey American Water is changing this perception with a public education campaign that kicks off on Sat., March 23, at Sahara Sam’s Oasis indoor water (535 N. Route 73, West Berlin, N.J.).


To raise awareness about the importance of rebuilding the aging water system, New Jersey American Water has installed a unique 10’ x 10’ floor graphic at Sahara Sam’s that, when photographed from a specific angle, becomes a 3D illusion of a real trench with a “crew” from the water company repairing a water main break on a typical pipeline found in communities statewide. This scene is particularly relevant considering that very two minutes a water main breaks somewhere in the U.S. and that 15 percent of New Jersey American Water’s 9,000 miles of pipes are nearly a century old.


Representatives from New Jersey American Water will be on hand to encourage visitors to “step into” the floor graphic and pose for photos with Sahara Sam, the water park’s camel mascot, while learning about the water management process happening 24/7 beneath our feet. For every picture people snap using their smartphone cameras and post to the New Jersey American Water Facebook page, or upload to Twitter or Instagram with the hashtag #WeDigNJ, the water company will donate $1 to the Associated Humane Society/Popcorn Park Zoo, home to Princess, the famous NFL game-predicting camel. The floor graphic will be on display at Sahara Sam’s through Sept.


“Unlike visibly deteriorating roads or bridges, no one sees the problems with this infrastructure, and we tend to take water for granted, which is a large part of the challenge we face. Yet, we cannot ignore the fact that the nation’s aging water systems are in need of repair,” said Suzanne Chiavari, vice president of Engineering at New Jersey American Water. The impact of not addressing this problem now could have numerous repercussions down the line, said Chiavari, including unreliable supply of safe drinking water, increased service interruptions, more frequent and costly emergency repairs, insufficient water flow and pressure, and lack of sufficient water infrastructure to support local and state economic growth.  What’s more, the impact of aging infrastructure and related service issues can cost up to 10 times more to fix as an emergency than under a well-planned water infrastructure renewal plan.


“Through this education initiative, we’re hoping to help consumers better understand the value of water, and how continuous maintenance and upgrades to the system ensure that water service will be available for home, businesses and fire protection,” said Chiavari.  By paying their water bills customers help support such system improvements to enable New Jersey American Water to keep the water flowing now and into the future, all for about a penny a gallon.


To learn more about New Jersey American Water’s customer education campaign, visit



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s